Culture-By-Design
We Help You Shape an Intentional Organizational Culture
Is your organization operating with a culture by default or by design?
And what would you like it to be?
30% of the World’s Most Admired Company executives attribute 30% or more of their companies’ market value to culture.
What Is a Culture-By-Design?
Culture is your organization’s core essence. It’s made up of people’s values (what they care about), assumptions (what they believe to be true), and behavioral norms (how they do things). It’s the glue that binds your people together and allows you to align effort, create shared sensemaking, increase predictability, and enhance organizational learning.
When your organizational culture aligns with your business strategy, it accelerates your growth, increases employee engagement, reduces risk, and builds your reputation. It also provides the necessary support to rapid adaptation, innovation, and organizational resilience.
When you are intentional about your values, assumptions, and norms, you have a Culture-by-Design.
Otherwise you are operating with a culture-by-default. And it will stand in the way of success.
Why Design Your Culture?
- Your business is grappling with trust issues and interpersonal conflicts.
- Your business is scaling and you want to preserve the best of the culture you started with.
- You want to attract and retain top talent, and be known as a great place to work.
- You are undergoing a major business transformation (e.g. M&A, AI consequences) and multiple corporate cultures are converging.
- You want to be more adaptive to meet the challenges brought by the world.
- You want to be resilient in the face of increasing uncertainty and complexity.
Companies that actively develop their culture return 516% higher revenue and 755% higher income than those that do not.
When Is Culture-By-Design Right For You?
- When your culture is getting in the way of your goals but you don’t know how to shift it.
- When trust is eroded and destabilizing your organization.
- When interpersonal conflicts are sabotaging your team performance.
- When you are undertaking a major business transformation that requires people to work differently together.
- When you encounter an unexpected challenge that requires you to pivot promptly.
